When travelling to attend various international competitions, as a representative of the Czech Republic in ballroom dancing, I had the possibility to observe the evolution of the services and the market in the world of professional dance in general. I saw a great potential for improvement, both here in this country as well as in the established companies on the world stage.

In 1996, the business plan was born and we started our endeavor.

The aim was to provide first-class service and products to those competing in the Latin American and standard dances. Very soon the demand rose and we also started receiving more and more orders for evening gowns as well as competition uniforms for various other sports sectors.

In 2000, we opened our first store in the city center, where professionals as well as recreational dancers are offered a wide range of footwear, training and casual wear and competition dresses of top quality. The company continues to expand, the Heller Dance and Fashion shops can now be found in Prague, Brno and Ostrava.

Our mission at Heller Dance and Fashion is to offer a wide range of the best international brands of dance shoes and specialized products and to enable our customers to enjoy their passion for dance to the fullest. Our tailor-made dresses offer an excellent quality-price ratio and beautiful design for clients from all over the world.

Our goal is to keep growing in the fashion world and to bring our signature style and creativity to demanding clients.